Special bus lines integrating home, childcare facilities and terminals through a geolocation mobile app that allows for route personalization.
Persona: 29 year old woman with a 4 year-old child. Lives in the outskirts and works at the city center. Has interrupted her studies after college.
Challenge: How can we reduce the commute time between work and childcare facility in order to enable the mom to go back to school?
Solution: Special bus line connecting outskirts (home), childcare facility and bus terminals. She would have access to this line through a geolocation app, that would help her personalizing her route and integrate with the public transport (bus and metro) ticket. Long term solution: building public childcare facilities closer to bus terminals.
UPWIT Team Review: Here we share our first impressions on each solution, in order to spark new conversations, obtain specialised counselling or help you build upon these ideas:
Pedro Prando da Silva