Special bus lines integrating home, childcare facilities and terminals through a geolocation mobile app that allows for route personalization.

Persona: 29 year old woman with a  4 year-old child. Lives in the outskirts and works at the city center. Has interrupted her studies after college.

Challenge: How can we reduce the commute time between work and childcare facility in order to enable the mom to go back to school?  

Solution: Special bus line connecting outskirts (home), childcare facility and bus terminals. She would have access to this line through a geolocation app, that would help her personalizing her route and integrate with the public transport (bus and metro)  ticket. Long term solution: building public childcare facilities closer to bus terminals.

UPWIT Team Review: Here we share our first impressions on each solution, in order to spark new conversations, obtain specialised counselling or help you build upon these ideas:

Group:

Pedro Prando da Silva
Amanda Alturrias
Carolina Ito
Camila Borges